Naming // Branding // Illustration // Packaging
Hokus Okus is franchise fast food restaurant specialized in Turkish food - kebabs, tortilla wraps, nuggets and salads.
English // The Abrakebabra brand was established in 2013 with the main goal to change the wrong perception of Turkish food specialties. In Croatia, people think of kebab as something that is bad, of low quality and made in a nonhygienic way. This is the main perception that poisoned the market in Croatia.
Their story is built on magic, an inimitable experience that they offer with their products through fresh groceries, authentic recipes and through sharing the love for M.O.A.S. culture (“Meat On A Stick”). Their brand was recognized in Zagreb in May 2016 where they opened another fast food restaurant.
Unfortunately, there has recently been a confrontation with the same trademark name. In this situation, the client recognized the opportunity to raise the brand to a new level, improving the quality of products and services, and expanding the supply as well as redesigning their restaurant in Osijek.
Client // Dada - obrt za ugostiteljstvo
Agency // Studio 33
Design and Illustration // Bruno Predrijevac
Art Direction // Igor Penovic